GUM publishers and art directors Kevin Grady and Colin Metcalf have created something new and different to readers. “We wanted to break the paradigm and hopefully provide something unique that communicates both individuality and respect to an underserved and overlooked audience – a culturally aware and curious set, aged 18-45, students and professionals in the creative realms of design, broadcast, film, advertising, and so on.”

Each issue comes wrapped in its own specially designed package. The first issue (sold out) came in a foil pack like a pack of Topps trading cards and included stickers and, of course, gum.

The latest issue features a tribute to Mr. Rogers (Fred Was Here), Ray Bradbury, Espo on Dalek, Rudy Vanderlans, MK12, Nonconceptual, Chris Yormick, and Nigel Planer. The activity book is a music special with Nancy Sinatra, Cornelius, Cherrywine, Interpol, Tim “Love” Lee, and RJD2. The box comes with a built-in gumball dispenser!

All new! Inside you get:

• A 184 page book
• A 44 page activity book
• 9 Pop card trading cards
• A View-Master reel
• 1 Puma Gummi Pack
• 3 Gumballs
• Hours of Fun!

“Gum Exudes a love for making something special, something unique” –Rudy Vanderlans

“Perhaps the most innovative product to hit the street market in years.” –Anthem

“Gum takes Warhol’s pop ideals and jams them with political messages. If you need to be told, start chewing gum.” –Dazed & Confused

“Gum totally blew me away–I mean, words fail.” –Chip Kidd